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Here at Parallax Life, we believe in living a full life and having your small business support the lifestyle of your dreams. the only way to make that happen is with a solid pricing and sales strategy.

Here you will find photography tutorials, pricing & sales strategies for photographers, small business software reviews, how to harness your spending for free travel, and so much more.

If you are starting a photography business and are stuck with how to know what to charge and earn what you are worth, I’m here for you. Setting photography prices and selling heirloom albums & wall-art is my jam!

how to have confidence with prices
solopreneur
Heather McKay

How I found confidence in my pricing: My own pricing journey

I wasn’t born the Profit Amplifier and sales guru that I am today. Like all photographers, I struggled in my early years to charge enough

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matting prints for framing
photography
Heather McKay

Should you mount prints prior to framing?

Recently, I sat down with photographer Emma Thurgood to interview her about things that every professional frame shop wishes photographers knew about mounting prints and

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how to automate blog posts to social media using MissingLettr
solopreneur
Heather McKay

the world’s greatest blog automation tool

This post contains my affiliate links for an awesome software tool that I personally use. Using my links enables me to earn extra money to fund

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how to sell wall art and photography through Skype or Zoom
photography
Heather McKay

How to sell wall art: Virtual In-Person Sales techniques for photographers

Do you think you don’t have time for IPS or In-Person Sales? Think again. Offering your photography as albums, wall art, metal prints, canvas prints,

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How to sell products to your photography clients
photography
Heather McKay

Go from used-car salesman to a HERO in one simple step

With photography turning into a side gig, most new photographers just give out digital files because they don’t want to appear ‘sales-y’. Many photographers want

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what to price my photography
photography
Heather McKay

Discounts for family and friends? Shed the guilt and do this instead

When you are starting your photography business, the first people who hire you will be friends, family, friends of family, family of friends and on

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how to price wedding photography and create an About Page
photography
Heather McKay

The #1 Thing You Need to Know Before Creating Your About Page

When was the last time you looked at your website from your customer’s eyes? Do you know how to price your wedding photography and what goes

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review Tave vs. 17Hats
photography
Heather McKay

Revealed! The secret to staying organized with 17Hats vs. Tave

A studio management software review for your photography business. Client tracking, workflow systems, automatic invoicing and contracts are all part of having a photo studio that make money.

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how to sell and offer canvas prints for new photographers
photography
Heather McKay

My Top Secret Tips for Selling without having to Sell

The easiest way to sell wall art Over the years, I’ve perfected my tips for selling large canvas photos, metal prints, wedding albums and holiday

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Free Business Starter Checklist!

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