Work With Me

I’m a business mentor for creatives who struggle with charging what they are worth. They know they need to value their time and skill by raising their prices but worry about scaring away customers. I help them confidently reach their financial goals.

Profit Amplifier: the perfect formula for a profitable photography business

You started your business because everyone said you were great at photography and you thought you could earn a lot of money on the side. You picked prices that made sense to you and seemed affordable to your customers. You included digital files because you don’t have time for selling in person and pricing albums and prints give you headaches.

Then you realized that you weren’t keeping enough money for the amount of work that you were doing and missed having free time with your family. But you worry that if you charge too much, nobody will book you and you don’t even know what the new prices should be in order to take home the income you want.

You know it is time to raise your prices and offer new products; however, you’re afraid that you aren’t worth the new rates or your clients won’t pay higher prices.

how to price your photography work

You want to have a photography business that supports your life, with customers that are ready to spend money on your photography. You’re ready to earn more, work less and are excited to spend time with your family again.

You’re ready to have easy to explain packages, with products that sell themselves. You want confidence in what you charge and a clear strategy for creating future product lines and photography services as you grow.

Do any of these sound familiar??

  • You wonder why your business isn’t giving you the income you hoped it would.
  • When you try to sell products, you feel like a used car salesman.
  • You now realize that there are more expenses and less profit than you first thought.
  • You’re afraid that raising your prices will scare away customers.

I’ll teach you how to charge what your time and work is worth, with an easy to repeat system. I will help you confidently reach your financial goals through profitable prices for your photography.

  • Take the trial and error out of pricing your work as your business grows.
  • Simplify and strategically choose products that your customers actually want to buy.
  • Feel confident in adding any future product and learn how to build packages that are making you money.
  • Raise your prices without the fear of customers running away screaming.
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The Profit Amplifier Program:

The Profit Amplifier Workbook:

This three-part workbook is the foundation for all of your financial goals, both personally and professionally. You will look at where you are, where you want to go, and outline your bigger, long-term plans.

The Feisty Photographer Session:

Work one-on-one with me over a virtual coffee (or beer!) to discuss your pricing struggles and develop unique-to-you offers that your clients can’t resist. You will learn how to batch design packages and fees that not only cover your business expenses, they also set expectations with your clients. You will hone in on what you want to offer and how to grow your business.

The Profit Magnifier Session:

Inevitably, new questions and situations arise or you get pushback from clients on your new prices. This is where the final session comes in to save the day. During a quick final call, I’ll offer clarity on where you are struggling and laser focus on what to solve next.

You will know that your pricing reflects your time and work, without worrying about scaring away customers. Your new pricing will give you the framework to reach all of your financial goals.

Are you interested in working with me to rock your pricing?

Submit Payment & Schedule

Click here to make your payment & book your preferred time slot for our 1:1 meeting.

Download Workbook

Check your email for the Profit Amplifier Workbook and confirm your email address.

Get Started

Fill out the first section of the Profit Amplifier Formula Workbook to lay the groundwork for your personal and business financial goals.

Meet with Me

At the appointed time, we will have your 1-to-1 session and get you ready to charge what you are worth!

Do you have any questions about my services?

Give me a holler at heather (at)

Hear what others have to say:

Six weeks seemed like a big investment in time and resources, so it was a risk. However!!! My sales, vision, and connections with my clients have changed dramatically. You strike the right amount of pressure in challenging me on my thinking, on pricing and working out strategies, and fine tuning my direction... My overall confidence improved and my expectations are more realistic. You are fun, down to earth, the real deal!
Bits & Peaces Photography
I can’t express the level of confidence that I’ve gained for my business due to the 3 meetings we’ve had. I didn’t know if it would work with the slight job difference (photo vs. video), however, you are very knowledgeable and passionate about what you do. I loved how open, honest, and real you are and that you shared examples that you’ve experienced with clients. I’ve also appreciated the time and energy you brought to our meetings. I feel very confident with my pricing and website content that will help market my business.
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Mark Dannunzio Videography
Although people had been encouraging me to sell my artwork for some time, nobody explained HOW to go about it (and I certainly didn't know what prices to choose). One conversation with Heather opened my eyes to a methodical and logical structure of pricing -- one that reflected the uniqueness of my work, that respected the time and labour I put into my work, and ultimately one that honored my value as an artist. I'm so thankful that we continue to communicate and can bolster artistry together!
ceramic artist Emi Higashiyama
Emi Higashiyama Studio

Additional Options:

$250 – a single session to discuss where you are and where you want to go, with a clear action plan for what’s next.

$950 – weekly one-on-one coaching calls with email availability in between. We map out our weekly agenda and I give you homework at the end of each call.

3 months, 6 months or full year commitments available with varying price points depending on frequency of sessions. 

$49 – You’ve worked with me before and now have a quick and random question. Pick my brain over a virtual lunch and get my take on your pressing situation so you can get back to work.

Profitable Pricing Formula

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Download this FREE worksheet for setting prices that work.

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