Your clients really do want heirlooms and statement pieces for their homes. Stop struggling. I'm here to help you get out of your own way so your clients beg to buy what you are offering.

~ Heather McKay

Profit Amplifier Program: the foundation for a profitable photography business

You started your business because everyone said you were great at photography and you thought you could earn a lot of money on the side. You picked prices that made sense to you and seemed affordable to your customers. Digital files were included because you din’t have time for selling in person, your clients asked for them, and pricing albums and prints give you headaches anyway.

Then you realized that you weren’t keeping enough money for the amount of work that you were doing and knew that you were working so much more than you were being paid.

However, you worry that if you charge too much, nobody will book you and you don’t even know what the new prices should be in order to take home the income you want.

You know it is time to raise your prices and offer new products; however, you’re afraid that you aren’t worth the new rates and your clients won’t pay higher prices.
"I can’t express the level of confidence that I’ve gained for my business due to the 3 meetings we’ve had. I didn’t know if it would work with the slight job difference (photo vs. video), however, you are very knowledgeable and passionate about what you do. I loved how open, honest, and real you are and that you shared examples that you’ve experienced with clients. I’ve also appreciated the time and energy you brought to our meetings. I feel very confident with my pricing and website content that will help market my business."
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Mark Dannunzio Videography

Is the Profit Amplifier Program Right for You?

You want to have a photography business that supports your life, with customers that are ready to spend money on your photography. You’re ready to earn more, work less, and run a business that just works.

You’re ready to have easy to explain packages, with products that sell themselves. You want confidence in what you charge and a clear strategy for creating future product lines and photography services as you grow.

Do any of these sound familiar??

I’ll teach you how to know that your pricing and products are worth your time and why your customers will be excited to pay your new rates. When we’re done, you’ll have the tools to create the balanced finances to sustain your business throughout the year. 

Together, we’ll find how to take you from being a hobby priced photographer to a professional photographer.

"Six weeks seemed like a big investment in time and resources, so it was a risk. However!!! My sales, vision, and connections with my clients have changed dramatically. You strike the right amount of pressure in challenging me on my thinking, on pricing and working out strategies, and fine tuning my direction... My overall confidence improved and my expectations are more realistic. You are fun, down to earth, the real deal!"
Bits & Peaces Photography

After working with me, you will:

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The Profit Amplifier Program includes:

The Profit Amplifier Workbook:

Learn how to make products and packages that make sense to your customers and support the lifestyle that you desire. The Profit Amplifier workbook helps me guide you through your real business costs and discover the income that you need to survive and thrive.

The Feisty Photographer Session:

Work one-on-one with me over a virtual coffee (or beer!) to discuss your pricing struggles and develop unique-to-you offers that your clients can’t resist. You will learn how to batch design packages with fees that not only cover your business expenses, they also set expectations with your clients. You will hone in on what you want to offer, how to offer it, and how to grow your business with ease.

The Profit Magnifier Session:

Inevitably, new questions and situations arise or you get pushback from clients on your new prices. This is where the final session comes in to save the day. During a quick final call, I’ll offer clarity on where you are struggling and laser focus on what to solve next with a checklist to complete as you build your business.

When we are finished, you will know that your pricing reflects your time and work, while also knowing that your clients will still book. Your new pricing will give you the framework to reach all of your financial goals and build packages that sell.

Are you ready to work with me to rock your pricing?

1) Submit Payment & Schedule

Click here to make your payment & book your preferred time slot for our 1:1 meeting.

2) Download Workbook

Check your email for the Profit Amplifier Workbook, confirm your email address, and add me to your contacts/whitelist me.

3) Get Started

Fill out the first section of the Profit Amplifier Formula Workbook to lay the groundwork for your personal and business financial goals.

4) Meet with Me

At the appointed time each week, we will have our group coaching session where we get you ready to charge what you are really worth!

Profit Amplifier Program: the foundation for a profitable photography business

Still unsure? Hit me up with any questions or concerns before you book: 

heather (at)

Hear what others have to say:

photography mentors for IPS photography and selling
"Although people had been encouraging me to sell my artwork for some time, nobody explained HOW to go about it (and I certainly didn't know what prices to choose). One conversation with Heather opened my eyes to a methodical and logical structure of pricing – one that reflected the uniqueness of my work, that respected the time and labour I put into my work, and ultimately one that honored my value as an artist. I'm so thankful that we continue to communicate and can bolster artistry together!"
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Emi Higashiyama Studio
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how to price wedding photography for beginners
"I've been watching a lot of webinars with photography business coaches and feel like I'm being sold to by robots. Since we started working with you, we now understand our value and how to price ourselves accordingly. Before, we were really hesitant about charging too much, but now you have helped us understand our value and what we bring to our clients. We learned that we are worth it!"
"F%#k! You just blew my mind! You have narrowed my offerings strategically and yet you have expanded what I can offer by simplifying my pricing and products."
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Profit Amplifier Program: the foundation for a profitable photography business