marketing tips for photographers

Unique Marketing Tip: the Weird Way I Snagged My Biggest Client

Today I want to share with you my unique marketing tips for new photographers. Do you want to know how to book a photography job and the odd way I snagged my biggest client?

The difference between an amateur and professional photographer is pricing and confidence.

Are you an amateur photographer who is ready to start booking event photography jobs? There is a huge difference in the mentality and approach that a hobbyist photographer takes to getting gigs on the side vs. a professional photographer.

–>> Don’t sell yourself (and the industry) short or leave money on the table.

Today I discuss the weirdest way I snagged my biggest client from the most unlikely source. As well as how I brought my professional A-game to the job to ensure longevity.

How to book a photography job

Networking doesn’t come naturally to me. I’m always attempting to break the ice and mention my skills when I meet someone that may have an opportunity for me. My ‘elevator pitch’ isn’t really that strong, even after all of these years as a photographer.

However, sometimes when I’m chasing one lead, it will guide me to something I was meant to do instead. The key here is to jump on the opportunity and harness the power of professional sales in order to land a paid photography job that’s worthwhile. 

That’s what happened to me when I was networking with a gynecologist in the hopes of documenting babies, birth photography and family portraits.

That lead did not pan out and ironically it lead to something much bigger and much better.

When I was punted the football, I ran with it… all the way down the field for a touchdown.

Pricing Is Marketing for Photography

I took an event photography gig from a hobbyist photographer with no sales or pricing skills and transformed the gig into my largest client of the year. 

He was charging $50/hr. to photograph the event and provided “a lot of 8x10s” (25) for $5 each. No where in the world are these realistic rates for photographers and it is no wonder the job was no longer worth it to him.

I’m glad he passed the gig over to me.

Each year, I photograph the event at my hourly shooting rate ($375/hr) and sell my 8x10s at a bulk rate of $20 each. As a professional photographer, I also know how to listen to the client and provide image they will love, which equals higher sales.

So far, the most 8x10s that they have bought has been 432!! Now, that is a lot of 8x10s. Wouldn’t you agree? Do the math on that.

This is the power of being a professional vs. an amateur photographer. I’m not leaving any money on the table, my client is much happier, and I booked my biggest photography gig which pays enough to get me through the winter!

how to price event photography
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How do you book photography gigs?

Are you struggling with how to attract more customers to your photography business? What’s working for you? How did you book a photography gig in a weird way? Share your story below in the comments. 

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