how to have confidence with prices

How I found confidence in my pricing: My own pricing journey

Leave a Comment / solopreneur / By

I wasn’t born the Profit Amplifier and sales guru that I am today. Like all photographers, I struggled in my early years to charge enough for my photography, have confidence in my prices, gave too many discounts, and felt apologetic every time I sent an invoice.

My own personal journey with confidence in my photography pricing was mostly a haphazard journey, like everyone else.

 
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How to find confidence in pricing your services

For the first few years, my mentor was picking numbers off the top of her head for what I should charge based off of my experience.
 
Quickly, I realized that I wasn’t charging enough, earning enough, was spending too much, and I was taking gigs from my mentor due to my lower price.
 
Eventually, I took a deep breath and raised my prices A LOT. Like 30%.
 
The first client that got my new price list was a couple hiring me about a month away from their wedding.
 
I was SO nervous.
 
Jenna and Dave met with me and we hit it off right away. I was excited to get another wedding in my season and they had looked at over a dozen Rochester wedding photographers but only liked me.
 
When they picked up their wedding photos a month later, Dave told me that I didn’t charge enough.
 
Wait, what???
 
So, I invited them back over and asked them to change my prices for me. After all, they knew better than I did where I fit into the market.
 
Their perspective was invaluable and I still use their comments when I’m creating new price lists & packages.
 
I’ve been thanking them for changing my business ever since.

Where I got my pricing confidence:

If you have 15 minutes today, listen to my full and honest story that I shared in my private Facebook group. 
 
My pricing confidence came from this one-two punch.
 
First, Jenna and Dave set me straight about being under charged for my skill level. And two, I started using a studio management software that taught me how to price my photography business with profit in mind. 
 
In this video, I also share with you:
  • my early failures with my prices.
  • my old and new price lists.
  • the one thing that really stuck with me, thanks to Jenna & Dave.
  • simple sales tips so you don’t even need price lists.
  • how to over-simplify your prices for your clients.
What I wish I had when I began my business was a photography price list template. I needed a proven strategy for my wedding photography business instead of picking numbers out of thin air based on what I thought was ‘affordable’.
 
So many years were wasted on just guessing at what I should charge, and I sure as heck left a ton of money on the table.
 
When your clients spend $4000 on flowers or the cake, and only $600 on the photography, you know something is wrong.
 
And what is wrong is me and my pricing. I let them get away with it.
 

The biggest lesson I learned from Jenna and Dave was that if they wanted something, they would have PAID for it.

There was no need to include anything at all.

{mind blown!}

Are you curious about how I can help you have confidence in your pricing? 

I teach photographers and artists how to set their prices, with an easy to repeat system.

If you are ready to take your income to the next level, I have a limited time offer for new clients in my one-on-one Profit Amplifier program. It is designed to take the guesswork out of your pricing and give you clarity and confidence to charge what you are worth.

Book Now! $399

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