When I began my YouTube channel, I was terrified to be on camera and I didn’t know what I needed to record video with my iPhone. It turns out that it is pretty easy to do a Facebook Live or make YouTube videos. And a LOT more fun than I thought.
So much so, I wish that I started making videos YEARS ago for my photography business.
Record video with an iPhone
You know you need to do more marketing in your small business, but you don’t really know what to do. You are sharing photos on Instagram and just not getting a lot of interaction. Your Facebook page is a ghost town thanks to the new Facebook algorithm.
Marketing your photography business in 2018 is HARD. How do you stand out? How often should you share your photos on Instagram?
-->> The best thing I’ve done to market my business has been adding VIDEO.
I know, horrifying, right?? I’m not young, and I’m not tiny, so I get it. My voice sounds weird on video too. Ugh.
All the excuses.
Guess what? It’s never too late to start recording video for your small business and it saves a ton of time in the long run with client meetings, emailing back and forth, etc.
All you need is your smartphone and an idea.
How to record video on an iPhone
Video is king at the moment, and the best way to stand out online in the sea of other side hustlers and photographers marketing their work.
-->> My videos PRE-SELL my products to my clients so I don’t even need to do IPS (in-person sales).
Where do you start??
Can you use your iPhone or do you have to use your DSLR or other device?
Video is king at the moment, and the best way to stand out online in the sea of other businesses marketing their work.
iPhone video accessories 2018 for video:
Though I own several professional DSLR cameras, I choose to use my iPhone to record video instead. It is quicker, easier, less hassle, decent quality, and I don’t have to worry about the batteries dying after 20 minutes.
When I’m having a good hair day, I’ll setup a spot in the house for recording my videos and I’ll power through 5-10 different topics that I’ve planned out in my marketing calendar.
-->> Extra hot tip: schedule a few hours to record after you see your hair stylist!
This is my video gear checklist:
- Lighting using LED or ring lights
- exposure locking on an iPhone
- phone holders & clamps
- Satechi bluetooth remote for iPhone
- batch recording tips
- Pop Voice lav mic vs. Apple earbuds
- power cords
More examples of YouTube video with iPhone:
Ten years ago, it was enough to have a blog and learn SEO (search engine optimization). Facebook came around and I did very well there in the first few years.
Times change, platforms get crowded, and audiences are overwhelmed with information.
What works now, and always, is staying ahead of everyone else.
How do you do that?
You have to get OUT of your comfort zone in order to survive and thrive.
What can you do to get out of YOUR comfort zone? How will you market your small business this year and be different from your competition?
There is no need to be perfect. Imperfect action is better than no action at all….
Marketing 101: record video with a iPhone or other smartphone
What can you share with your friends, family, and clients? The ideas are endless once you get started…
Here are some ideas on what to record on video with your iPhone:
- Frequently asked questions
- About you
- How to fill out your contact form
- Welcome greeting for your website or Facebook page
- Behind the scenes
- Sneek peeks with what you are working on
- Product information
- Cool adventures
- What to expect while working with you
- Policies and procedures
- Client testimonials!