Parallax Life gives creative based entrepreneurs the freedom to live fully on their terms by implementing sound business methods, starting with pricing. Once the business is setup, we develop a plan to use normal business expenses to earn cheap and free vacations.


You're ready to have easy to explain pricing, with products that sell themselves. You want confidence in what you charge and a clear strategy for creating future product lines and photography services as you grow. I am a business coach and offer one-on-one mentoring for small businesses.


You have an iPhone or DSLR and just can't seem to take a good picture. You need photos for your Etsy shop or AirBNB, but what you have just doesn't do it justice. I help small businesses understand how to use the camera they already have and get images that makes their product sell themselves.

Travel Hacking

I'm an adventurer who helps travelers maximize their every day spending to get free or cheap travel. They dream of quitting their day job to become a travel blogger, but don't know how to pay for the plane tickets. I teach you how to navigate through the world of credit card points and miles.

 About Heather

About Heather

I’m a business mentor for creatives who struggle with charging what they are worth. They know they need to value their time and work by raising their prices but worry about scaring away customers. I help them confidently attract the right clients so they can increase their sales.

The Rag Tag Team

I couldn't be a one woman army without my trusty friend, sidekick, confidant and stylist. Parallax Life is Heather, with a little Kristina as an added spice.
Heather McKay
Heather McKay
Founder & CEO
Kristina Kaiser
Kristina Kaiser
Artist + Travel Planner

Happy Customers

Don't take it from me. These peeps say it best:

Grab my Perfect Pricing Manifesto! My perfect pricing formula walks you through each and every piece of the pricing puzzle to rock your world.

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